Old Navy Supermodelquins

(2009-2011) For nearly 2 years Old Navy ran a campaign using talking mannequins or... Supermodelquins, to be exact, as their spokes models. The ad agency hired Legacy Effects to design and make the characters and I was on the team of 2 that created the designs and sculpts for them all. Below are just some of the members of that elite team of plastic people that were quite popular for a while.

Kelly and Her Sisters

Amy & Eva and Their Families

Original Kelly

Kelly with new hair

Kelly Sister 1

Kelly Sister 2

Kelly Sister 3

Kelly Sister 4

Kelly Sister 5

Amy

Amy's Brother

Amy's Mom

Amy's Dad

Eva

Eva's Mom

Eva's Dad

Old Navy conducted a huge campaign to crown one person as their newest Supermodelquin and it would actually look like them! Since they did not know who would win, when the three finalist were chosen they had me sculpt one for each to have it ready for the final vote.

The 3 finalists for the competition

The campaign congratulates Maggi on their website

The winner Maggi

Maggi & Supermodelquin Kelly

Maggi as a Supermodelquin

My final sculpts of Maggi as a Supermodelquin

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